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Music can help you establish the right atmosphere in your business. However, a bad sound system can make it harder for your customers and employees to listen to the songs, which can have the opposite effect you want. Your customers might get bored or distracted, as they try to shop and listen to grainy or […]
No one likes to wait. In fact, experts say our brains are designed to stretch time while we’re waiting, making even a brief delay seem intolerably long. While you can’t eliminate all wait times for your customers, you could make their time pleasant through the right waiting room music. Why Play Music in Your Waiting Room? Waiting […]
If you’re setting up a brick-and-mortar establishment, there are several things to consider to make it a success. The term “brick and mortar” (also sometimes used as “bricks and mortar”) was created in contrast to online shopping or e-commerce. Before the internet grew large enough for online retail to become convenient and profitable, storefronts were […]
Canada has strict copyright laws that apply to businesses both large and small. If you play music within the walls of your business, you are probably required to pay for each note you play. One of the organizations that collects those fees is SOCAN. Here’s what you need to know about what this organization is […]
What Are Your Obligations? Before we dive into the specifics about Re:Sound, it might be useful to explain why this company exists and what it is designed to do. When music is created, anywhere in the world, the people who hold a copyright for that music expect some kind of payment. Each country has its […]
As a business owner or marketing manager, you understand the importance of creating a memorable in-store experience for your customers. While the right background music can set the mood, have you considered the impact of overhead messaging? Introducing CloudMusic Messaging, a powerful new feature that allows you to communicate directly with your customers while they […]
Music plays a crucial role in setting the mood and enhancing the overall experience. However, playing music in a business is not as simple as hitting play on your personal Spotify account. In Canada, businesses need to obtain the proper licenses to legally use music in their establishments. In this comprehensive guide, we’ll dive into […]